IIM Calcutta and TalentSprint’s AI-Powered Marketing Programme alumni shared how the programme equips them with capabilities. How did the programme impact their careers? Why do professionals trust this programme? And much more.
ai, AI-Powered Marketing, Machine Learning
AI is Transforming Marketing and Here’s What You Need to Do
Marketers can leverage AI’s power in making decisions on campaigns, budgets, channels, identifying opportunities, creating marketing USP and more. In an interactive session hosted by ET BRANDEQUITY.com, experts shared some exciting insights on this.
“In the digital marketing context, AI can create hundreds of variations of a creative to show to different cohorts at different dayparts, different devices, and so forth. AI doesn’t get bored or tired. It doesn’t have an ego.” – Karthi Kumar Marshan, President and CMO, Kotak Mahindra Bank.
The distance between the customer and the marketer has been shrunk marvelously with Artificial Intelligence (AI) — enter the new world of precision, impact, and customer intimacy. Of all the industries and business functions that have leveraged the power of Artificial Intelligence (AI), perhaps, the most interesting one is the sphere of Marketing. Marketers could not have imagined that Artificial Intelligence (AI) would be such a big boon to them and would wipe away so many of their troubles.
An Advanced Programme in AI-Powered Marketing can help professionals strike that elusive balance between intelligence and gut-thinking.
For long, smart and seasoned marketers like you have been using intuition for key decisions. Your ability to read signals amidst the big haystack of noise is impressive. So is the strength in adapting strategies to new requirements. This has set you apart from the crowd.
Measurement and programmatic advertising were just the glimpses of data’s superpower that waits to be properly unleashed for marketers. AI makes this power jump many hops ahead.