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The distance between the customer and the marketer has been shrunk marvelously with Artificial Intelligence (AI) — enter the new world of precision, impact, and customer intimacy. Of all the industries and business functions that have leveraged the power of Artificial Intelligence (AI), perhaps, the most interesting one is the sphere of Marketing. Marketers could not have imagined that Artificial Intelligence (AI) would be such a big boon to them and would wipe away so many of their troubles.
People had high expectations that the economy would rebound in the year 2020 but with COVID-19, it has become a year that will be dreaded by generations to come. The pandemic was declared in March 2020 and began hitting economies and businesses worldwide. COVID-19 has had a massive impact on FinTech Startups and companies and affected the Digital Payments space. Here is a roundup of shortand long-term impacts.
There are two points in the evolution of any industry. First is the tipping point where it breaks off from a flat curve and embraces explosive growth due to direct or indirect factors. Second is a turning point that changes the direction of that industry per se. For data and software professionals, the spurt in Artificial Intelligence (AI) innovation is a turning point. A massive opportunity like this has never emerged before for this genre of professionals. If they can equip themselves with AI proficiency at the right time – the world of growth, and financial gains are limitless.
There is a lot of latent demand in the market but there are two other factors catalyzing the success of such programs.
The COVID-19 outbreak has not only caused massive global disruption, but it has also altered the entire global workforce and the cyber security landscape. The world now has moved to Cloud and remote models unprecedentedly since the onslaught of COVID19.
An Advanced Programme in AI-Powered Marketing can help professionals strike that elusive balance between intelligence and gut-thinking.
For long, smart and seasoned marketers like you have been using intuition for key decisions. Your ability to read signals amidst the big haystack of noise is impressive. So is the strength in adapting strategies to new requirements. This has set you apart from the crowd.
Cyber security is like any other security – you don’t realize its importance unless you need it. In the digitized world, it will be safe to say that every company is a tech-based company. Even if it doesn’t sell technology-based products or services, it uses technology to run and manage the business. In fact, with the world evolving into a unified marketplace, an increasing number of companies have branches or employees spread across the globe. Hence, most organizations leverage the internet to keep their processes running.
Blockchain has been gaining popularity all across the globe. In India, many industries have already started leveraging the benefits of this distributed ledger technology and many others are already developing path-breaking solutions based on blockchain. With every passing day, this technology has been making its presence felt in different ways.
Here are the hottest skills and demand-spots that can build up more momentum as AI becomes more and more mainstream in the industry. It’s great to think of a sci-fi future. Robots, chat-bots, sentient butlers and intuitive apps – what a world! Full of intelligence and comfort!
In recent years, fintech has been at the core of the reinvention of banking and financial services across the world. To understand the impact of fintech on this sector, all you need to do is look at developments like Robo-advisory, Insurtech, etc. and the promise they offer.
Measurement and programmatic advertising were just the glimpses of data’s superpower that waits to be properly unleashed for marketers. AI makes this power jump many hops ahead.