“In the digital marketing context, AI can create hundreds of variations of a creative to show to different cohorts at different dayparts, different devices, and so forth. AI doesn’t get bored or tired. It doesn’t have an ego.” – Karthi Kumar Marshan, President and CMO, Kotak Mahindra Bank.
There are two points in the evolution of any industry. First is the tipping point where it breaks off from a flat curve and embraces explosive growth due to direct or indirect factors. Second is a turning point that changes the direction of that industry per se. For data and software professionals, the spurt in Artificial Intelligence (AI) innovation is a turning point. A massive opportunity like this has never emerged before for this genre of professionals. If they can equip themselves with AI proficiency at the right time – the world of growth, and financial gains are limitless.
An Advanced Programme in AI-Powered Marketing can help professionals strike that elusive balance between intelligence and gut-thinking.
For long, smart and seasoned marketers like you have been using intuition for key decisions. Your ability to read signals amidst the big haystack of noise is impressive. So is the strength in adapting strategies to new requirements. This has set you apart from the crowd.
Here are the hottest skills and demand-spots that can build up more momentum as AI becomes more and more mainstream in the industry. It’s great to think of a sci-fi future. Robots, chat-bots, sentient butlers and intuitive apps – what a world! Full of intelligence and comfort!
Measurement and programmatic advertising were just the glimpses of data’s superpower that waits to be properly unleashed for marketers. AI makes this power jump many hops ahead.