“In the digital marketing context, AI can create hundreds of variations of a creative to show to different cohorts at different dayparts, different devices, and so forth. AI doesn’t get bored or tired. It doesn’t have an ego.” – Karthi Kumar Marshan, President and CMO, Kotak Mahindra Bank.
Over the last decade, medicine and healthcare have seen a substantial digital transformation. With digital tools and solutions focused on reducing medical professionals’ work, making systems more efficient, improving patient outcomes, making treatments cost-efficient, and minimizing human error, digital health has established itself as an essential part of the medical and healthcare industry.
As more and more industries adopt Artificial Intelligence (AI), there is a new pocket of demand unfolding for AI professionals. And it’s a big one. “We’re at the beginning of a golden age of AI. Recent advancements have already led to an invention that previously lived in the realm of science fiction—and we’ve only scratched the surface of what’s possible”. – Jeff Bezos, Founder, and CEO – Amazon
The distance between the customer and the marketer has been shrunk marvelously with Artificial Intelligence (AI) — enter the new world of precision, impact, and customer intimacy. Of all the industries and business functions that have leveraged the power of Artificial Intelligence (AI), perhaps, the most interesting one is the sphere of Marketing. Marketers could not have imagined that Artificial Intelligence (AI) would be such a big boon to them and would wipe away so many of their troubles.
The 21st century is the age of automation and competition. Companies are using artificial intelligence (AI) to survive, differentiate and thrive. AI comes into play in diverse sectors. AI and other emerging technologies are freeing up the time spent on managing tasks and transactions that were done manually.