Join the league of AI-powered digital marketers

India is already among the world’s most active users of AI, with more than 80% of employees using AI at work. The question is quickly moving from whether people will use AI to how well they can use it. The real opportunity is to help people use AI to extend their own capabilities: to learn faster, solve more complex problems and become more productive, while continuing to bring the judgment, context and creativity that good work requires. DigiPivot is built around that idea. As we expand the program to 2,000 participants, we want to give young professionals a strong grounding in AI alongside the digital, leadership and problem-solving skills that will help them make the most of it throughout their careers.

Consumer behaviour is evolving rapidly as AI transforms how people discover information, engage with content and interact with brands. As the marketing landscape is being reinvented, professionals need new skills to create value in an increasingly digital and AI-powered world. DigiPivot brings together Google’s technology leadership, IIM Calcutta’s academic excellence and Accenture LearnVantage’s expertise in talent transformation to help learners and aspiring marketers build future-ready capabilities, accelerate their career growth and thrive in the next era of marketing.

The DigiPivot Programme, in partnership with Google and Accenture LearnVantage, combines digital marketing expertise with applied AI skills. Through IIM Calcutta’s academic contribution and certification, participants gain future-ready skills valued across industries—with a full scholarship from Google for eligible participants.

AI is already changing how businesses understand consumers, create ideas and solve problems. For young professionals entering the workforce, knowing how to use these tools alongside strong digital marketing and problem-solving skills will increasingly matter. There is remarkable talent across India, far beyond the traditional centres of the digital economy. DigiPivot’s expansion is about making high-quality training more accessible to that talent and helping young people turn new technology into practical skills they can use at work.