Advanced Programme in
AI-Powered Marketing

It is a fact that COVID19 has altered the business landscape extensively. Many of the changes in business are fundamental in nature. Also, the pace of change is unprecedented. Even after the world overcomes this pandemic, it is expected that many of these changes will be permanent. Three key themes that are driving the change

Technology adoption normally follows a curve of 5 stages as brought out in the graph below Using AI extensively for marketing was in the domain of innovators like Google, Amazon, Netflix and was moving towards early adopters. Many startups and large retail organizations started testing out AI for their marketing. Given the current situation, the

The safety of our faculty and participants is of utmost importance. Keeping in mind the same, we are starting the Programme on August 23, 2020 with interactive online classes that can be attended from the safety of home.

The last decade belonged to digital marketing. The next decade will belong to AI. According to a McKinsey report (2019) – AI is expected to have up to $2.6 trillion worth of business impact in sales and marketing alone. But there is an acute shortage of AI expertise in marketing. 85% of AI projects fail

Given the current crisis due to Covid-19, we understand that participants may have a challenge with cash flows. In order to enhance the programme fee payment flexibility, we have increased the tenure of our interest-free (0% EMI) loans. As a result of this, your financial burden gets reduced. You may contact your Relationship Manager for

You will need the following infrastructure to access our platform: Device: A Desktop/Laptop/Tablet/Smartphone with camera and mic. Internet: A regular broadband/wifi connection or a mobile 4G connection Note: Proctored online assessments can be taken only on a Desktop/Laptop with a web camera and mic (not allowed on tablets/smartphones).

Groups can conveniently connect among themselves at an appointed time for group work, outside the online classes. This feature comes in handy during group activities and projects. Students can also use the platform 24 x 7 to engage and learn from their peers using our interactive discussion forums available under each course of the programme.

Our recorded videos have AI-generated Table of Content (TOC) to help easy and smart navigation within the videos. Students can click on the items under TOC to directly jump to the relevant section in a video. Video archives also have a Phrase Cloud of keywords/phrases used in the video. Students can click on a particular

Improving marketing yield is a top priority of CEOs across B2C and B2B2C businesses. With the explosion of data gathered from leads, prospects, customers and the tracking of customer behaviour across websites, mobile apps and others, companies now have more data than before. Once paired with the power of AI, it can create real value

It is a dream of every marketer to personalize their message by understanding the needs of their prospects and customers. With an explosion in the availability of consumer data, deep insights can be derived into consumer behaviour, enabling to, predict sales understand customers better identify upselling/cross-selling opportunities enhance marketing yield Enhance customer experience and service

The Advanced Programme in AI-Powered Marketing is a first of its kind by an IIM. Launched by IIM Calcutta in association with TalentSprint, it helps professionals ride the newest wave of data-driven marketing practices and create highly personalized consumer experiences. Ranked #3 in Asia, IIM Calcutta is well placed to launch this Programme for CXOs,

Current and aspiring CXOs, Revenue Owners, Marketing Professionals, Tech Professionals in Marketing, and Startups, who are either implementing or looking forward to investing in some form of AI in their marketing practices.

The AI-Powered Marketing Programme is for decision-makers who seek to take marketing and business decisions for enhancing yield, improving customer acquisition and driving business growth. The programme will enable participants to make informed decisions using data analytics, AI algorithms, allowing them to customize their messaging and campaigns based on customer preferences. A typical Digital Marketing

All participants are required to execute, before the start of the program, an agreement that consists of the standard Program Terms and Conditions. It has the following components: Part A: Etiquette and Platform Rights Classroom Etiquette & General Policy Guidelines Tools and Platforms in Use Tools and Platforms: Terms of Use Part B: Honor Code

IIM Calcutta conducts the selection process for the programme. Candidates will be selected based on the details of education, work experience and motivation submitted by you along with your application.

Candidates must have completed their graduation or post graduation with at least 50% marks and a relevant experience of at least 2 years

Scanned copies of documents required along with the application are as follows: 1. Education Certificate (should indicate the marks obtained confirming at least 50% of marks) Valid Documents Degree Certificate (indicating the percentage of marks obtained) and/or Marks Sheet 2. Experience Certificate (should specify the date of joining confirming at least 2 years of work

You can apply for this programme online by submitting your duly filled application. Applicants will have to pay an application fee of Rs 2000 and submit documents (soft copies) confirming their Graduation Percentage and Work Experience as described in the eligibility criteria. Education Certificate should indicate the marks obtained confirming at least 50% of marks.

Participants who are not holding an Indian Passport or are not residing in India will be considered as an International Participant.

Yes, the programme fee can be paid in instalments as indicated below: Details Domestic Participants International Participants Programme Fee ₹3,36,000 $5,600 18-month interest-free EMI EMI Details ₹22,027 /Month

Please refer to the fee section on the programme page to know all the important dates.

For Fee related details, please visit https://iimcal.talentsprint.com/ai-powered-marketing/#fee

No, the application fee is non-refundable.

No, the programme fee is non-refundable and non-transferable, under any circumstances.

Building deep-tech expertise is an absolute necessity for professionals in this fast-changing world that is constantly disrupted by technology. Professionals have multiple options for funding. Sponsored by employer Self-funded Based on our experience in enabling 3000 professionals who have participated in our executive programs, self-funding seemed to be the most preferred option with over 80%

1. Data-Driven Marketing Decisions Introduction to the program Digital Disruption in Marketing From Digital Marketing to AI-Driven Marketing Data-Driven Marketing Decisions Basics of Market Research Capstone Project: AI Applications in Marketing (Examples) Case Studies on AI: Case Analysis and Presentations   2. Fundamentals of AI and ML Introduction to AI and ML Linear Regression and

Participants are evaluated on the basis of an appropriate combination of examinations, assignments, projects, and class participation during the Programme. For every course the participants are given any one of the following grades: “Excellent”; “Good”; “Fair”; or “Poor”. Participants with not more than two “Poor” grades will be awarded with a certificate of successful completion

Online sessions will be held twice a week as given below: Tuesdays – 6:45 PM to 9:45 PM Sundays – 2:00 PM to 5:00 PM

In case a participant fails to maintain minimum attendance criterion or is unable to complete the Programme with the current batch, he/she will be given an opportunity to re-join with one of the upcoming batches after paying the requisite fee, provided the Programme is being offered at that time. If a participant fails to complete

No placement assistance is provided to the participants. This Programme caters to working professionals who aspire to hone their skills to better adapt and grow in the constantly evolving AI-Powered Marketing sector.

A large part of the programme will be delivered through faculty-led interactive live classes on TalentSprint’s direct to device platform.

Reading material (pre/post session) will be shared regularly through the Online Learning Management System.

Programme Orientation on March 28, 2021. Programme starts in September 2021. 3-day IIM Calcutta Campus Visit towards the end of the programme depending on the pandemic situation.

The total duration of the programme is 6 months, excluding Key Takeaways.

Upon a successful completion of the Programme, participants will receive an IIMC – Executive Education Alumni status.

The programme will be conducted online through Faculty-led Interactive Live Classes.

A certificate of successful completion is provided upon completion of all requirements of the Programme. All examinations and evaluations related to the certification are carried out by IIM Calcutta.

The batch size for the Advanced Programme in Artificial Intelligence Powered Marketing will be 50.

All sessions are conducted by IIM Calcutta faculty. Industry experts may be invited for sharing their valuable experience.

A 3-day visit to IIM Calcutta campus has been planned towards the end of the programme. The campus visit will be held depending on the pandemic situation. A decision on the same will be taken once the programme starts. In case the campus visit is not held, the on-campus sessions will also be held via

The campus visit is a crucial part of this programme. It facilitates the in-class experience of face-to-face sessions. Participants not only get the opportunity to meet the faculty members and network amongst themselves, they also get a chance to immerse in the rich academic environment of the Institute. There are study areas and social spaces

Yes, the campus visit, if scheduled, will be mandatory for the successful completion of the programme. However, if the campus visit is not held owing to Covid-19 situation, the on-campus sessions will be delivered via live interactive classes.

Accommodation to participants staying on-campus during the IIM Calcutta campus visit will be provided in the Management Development Centre of IIM Calcutta, which has well-furnished air-conditioned rooms, all provided with seamless internet connectivity, intercom facility, private verandas, and en-suite bathrooms. There will only be 75 rooms available on campus and the accommodation will be provided

Campus fee will be ₹24000+GST (@ ₹8000+GST per day) for participants staying on campus and ₹15000+GST (@ ₹5000+GST per day) for participants staying off-campus during the campus module. There will be a cap of 75 rooms for on-campus accommodation.

Program participants of all the DeepTech programs by TalentSprint are eligible to join the Career Accelerator.

Our Career Support platform will provide you the resources to help you showcase your professional profile with certification and capstone project experience on TalentSprint Alumni Network, LinkedIn, GitHub, Kaggle, among other platforms.

After the successful completion of your cohort of the program, you will get priority access to career opportunities in the industry through an exclusive Alumni portal. This will include internal job postings, job opportunities notifications shared by your peers, and personalized mentorship based on industry and experience.

Guidance on building a compelling professional profile with a DeepTech edge on various platforms., interview preparation and more.

Program participants can apply for startup mentorship. If selected, they get mentorship from experts and like-minded professionals.

You will find openings from leading global companies and exciting startups and others within the Career Accelerator.

No, TalentSprint will not be conducting placement drives. However you will get access to job opportunities and right guidance to help you in getting selected.

Career opportunities are updated as and when a program alumni posts it or when there is a suitable opportunity through our wide industry, alumni and peer network.

You get inputs from the alumni and peer network.

Yes, they can always update their profile at TalentSprint’s alumni page. In case they come across any issues doing that, then our Career Accelerator Executive will be happy to help.

With TalentSprint’s exclusive DeepTech community, you get a chance to network with industry peers and peers from different programs of TalentSprint. You get to find complementing synergies of common interests and learn about market developments and opportunities. Plus, you can get exclusive invitations for the DeepTalk Interactive Series, where leaders discuss all things DeepTech.

No, this is an exclusive initiative of TalentSprint and not connected with our partner institutions.

Do not worry. In case you miss a session, you will be given access to view the recorded version of the session within a specified timeframe.

Yes, participants need to maintain attendance criterion during the Programme.

An internet-connected device, Computer/Laptop/Tablet/Smartphone, is enough to access the platform. Web-camera and Mic with necessary power backup will be needed for proctored online assessments.

The Programme equips professionals with both academic, research insights coupled with practical knowledge and helps navigate the fast-evolving world of marketing armed with the power of artificial intelligence. Exposure to AI tools and applications to help influence, guide or take marketing decisions related to campaigns, budgets, creating marketing USP and more. You will learn from

The Indian Institute of Management Calcutta (IIMC) was established as the first national institute for Post Graduate Studies and Research in Management by the Government of India in November 1961, in collaboration with Alfred P. Sloan School of Management (MIT), the Government of West Bengal, The Ford Foundation, and the Indian Industry. Over the years,

TalentSprint, a National Stock Exchange (NSE) Group Company, brings transformational high-end and deep-tech learning programs to emerging and experienced professionals in partnership with top academic institutions and global corporations. Its patent-pending, AI-powered, digital learning platform enables a perfect blend of high-end academics and industry-leading practitioner experience. Its programs have consistently seen a high engagement rate