It is a fact that COVID19 has altered the business landscape extensively. Many of the changes in business are fundamental in nature. Also, the pace of change is unprecedented.
Even after the world overcomes this pandemic, it is expected that many of these changes will be permanent. Three key themes that are driving the change are:
- Going Digital
- Data-Driven Decisions
- Extreme Automation
In this background, Marketing being the area which is extremely critical for business is no different. These 3 themes will impact marketing more than other areas.
AI-Powered Marketing was designed as a programme for marketing professionals of the future. Being the first of its kind programme from a top management institution in India, the objective was to get marketing professionals ready for the future. However, the current situation has already moved us into the future. Hence, the need for marketing professionals to get armed with the power of AI is not just important but also urgent in today’s context