The last decade belonged to digital marketing. The next decade will belong to AI. According to a McKinsey report (2019) – AI is expected to have up to $2.6 trillion worth of business impact in sales and marketing alone.
But there is an acute shortage of AI expertise in marketing. 85% of AI projects fail due to risk, confusion and lack of upskilling among marketing teams (PwC Study). There is a considerable demand-supply gap for professionals who can use AI to influence, guide or take marketing decisions related to product positioning, competition analysis, customer sentiment analysis to enhance marketing yield and customer experience.
The Programme will help you reshape and relaunch your marketing career with higher relevance for your capabilities.