The Programme equips professionals with both academic, research insights coupled with practical knowledge and helps navigate the fast-evolving world of marketing armed with the power of artificial intelligence.
Exposure to AI tools and applications to help influence, guide or take marketing decisions related to campaigns, budgets, creating marketing USP and more.
You will learn from the leading Faculty of IIM Calcutta and work on interesting use-cases and research projects.
Network and associate with current and future marketing leaders.