Improving marketing yield is a top priority of CEOs across B2C and B2B2C businesses. With the explosion of data gathered from leads, prospects, customers and the tracking of customer behaviour across websites, mobile apps and others, companies now have more data than before. Once paired with the power of AI, it can create real value for businesses.
66% of the marketing leaders believe that in 2020, AI is critical for their marketing success. Use cases in AI for marketing are likely to increase by 257% in the next two years. Hence professionals who can deploy AI to make marketing decisions will become highly valuable for businesses.
The AI-powered Marketing Programme enables marketing professionals to adopt the power of AI in their decision-making process. The key benefits of marketing powered by AI include:
- Maximizing marketing yield
- Engaging customers with precision
- Leverage superior customer insights