The number of digital devices and interfaces in the world are growing manifold. As the time spent on these digital interfaces is increasing, so is the need for User Experience (UX) design that will meet the ever-impatient digital customer. Google’s new Page Experience Signal, for instance, will count UX in its overall ranking factors starting in 2021.
UX, in simple words, is the process of designing products that are useful, easy to use, and delightful to interact with.
Studies indicate that there is a competitive advantage for companies with better UX than their competitors. A Forrester Research shows that, on average, every dollar invested in UX brings 100 in return.
Today, organizations are looking for designers who can build the next generation of websites, mobile apps, and IoT interfaces and enhance the experience of the product.
LinkedIn data reveals that UX is one of the Top 10 in-demand jobs for 2021. Hiring for UX professionals grew by 20% between 2019 and 2020. UX Designers also have a promising career path. A PayScale study indicates that many UX designers become Product Leaders.
The PG Certificate Program in Visual Design and User Experience, designed by the Department of Design at IIT Hyderabad equips professionals to create user-centric digital experiences.