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What is Generative AI? Tools, Models, Applications, Benefits, and much more

Generative AI

    In the age of digital transformation, innovation has become imperative to success. Businesses worldwide are embracing generative AI to revolutionize their operations, products, and services. The strategic integration of generative AI across different sectors has made it the cornerstone of competitive advantage and groundbreaking innovation. 

    According to Global institutions like the World Bank and the IMF, India’s economy is the fastest-growing among leading nations. The study states that India can experience a substantial spur in its GDP over seven years (2023-24 to 2029-30). This cumulative impact on GDP (Gross Domestic Product) may range from US$1.2 trillion to US$1.5 trillion, contributing an additional 0.9% to 1.1% in annual CAGR (Compound annual growth rate) (Link). 

    Leveraging the immense capabilities of Generative AI to boost productivity and efficiency can significantly accelerate a country’s growth trajectory. To fully capitalize on this potential, increased investment in Generative AI, education, and upskilling is essential.

    Generative AI has applications in nearly every sector, thus professionals and tech enthusiasts must learn about it. Let’s dive deeper into understanding different aspects of GenAI, including popular AI jobs and the AI skills in-demand in the industry. 

    What is Generative AI?

    Generative AI, popularly abbreviated as GenAI, is a broad term that describes different types of artificial intelligence (AI) to produce images, new text, video, or audio clips. Technically, generative AI learns patterns from training the data and generates new, unique outputs with similar statistical properties.

    Generative AI is a powerful technology that keeps getting better. At its core, it uses AI foundation models trained on massive amounts of unlabeled data. These models are like prediction algorithms, and they can be fine-tuned for specific tasks. One of the most common uses of generative AI today is creating content based on natural language instructions. But it goes beyond that - generative AI is also being used in various industries to develop new drugs, design chips, and create new materials.

    Some examples of genAI models include Google’s Bard, ChatGPT, or DALL-E from OpenAI.

    ChatGPT or DALL-E: GenAI developed by OpenAI, a Microsoft-supported, profit-limited company dedicated to advancing AI for the benefit of humanity

    Google Bard: Google's GenAI, integrated with products like Google Lens and Gmail, runs on the PaLM-2 language model, which was trained on the largest dataset of any generative AI at its release

    Types of Generative AI models

    In the fascinating world of AI, generative models are like creative machines. They use different techniques to produce new data, often mimicking human-made content. These models come in various flavors, each with its own approach to crafting fresh content. Here's a look at some of the most common types of generative AI models:

    • Generative Adversarial Networks (GANs)
    • Variational Autoencoders (VAEs)
    • Autoregressive Models
    • Recurrent Neural Networks (RNNs)
    • Transformer-based Models
    • Reinforcement Learning for Generative Tasks

    What’s behind the sudden buzz about terms related to generative AI?

    GenAI has become a buzzword recently, finding its way to different sectors and positively impacting everyday operations. It has become a transformative force that has a wide range of applications. There has been a buzz around these terms related to generative AI:

    • Deep Learning: It's a Machine Learning technique that trains computers to learn by example, typically using neural networks.
    • Neural Networks: These algorithms are modelled together loosely after the human brain and are designed to recognize patterns.
    • Natural Language Processing (NLP): It is the computer’s ability to understand and interpret human language.
    • Predictive Analytics: The use of data, statistical algorithms, and ML techniques to identify the likelihood of future outcomes.
    • Computer Vision: The field of AI that trains computers to interpret and understand the visual world.
    • Cognitive Computing: The systems that simulate human thought processes in a computerized model.
    • AI Ethics: The branch of ethics that examines the moral implications and societal impacts of AI.
    • Data Science: A field that uses scientific methods, processes, algorithms, and systems to extract knowledge from data.
    • Robotic Process Automation (RPA): The use of software with AI and ML capabilities to manage high-volume, repeatable tasks.

    How to Evaluate Generative AI Models?

    Three key parameters make for a successful generative AI model, namely:

    Quality: Generating high-quality outputs is crucial, especially for user-facing applications. Imagine a speech generator that stumbles over its words—not exactly easy to understand. Similarly, image generation should produce results that look like real photographs, not blurry approximations.

    Diversity: An excellent generative model shouldn't just repeat the most common patterns in its data. It should also capture the less frequent variations, ensuring a diverse range of outputs. This helps avoid biases and keeps the generated content interesting.

    Speed: Many interactive applications, like real-time image editing tools, rely on fast generation speeds. This allows users to see the results of their edits instantly, making the creative process smoother.

    How Does Generative AI Work?

    Generative AI is a type of machine learning therefore, at its core, it works by training software models based on data without being explicitly programmed.

    The secret behind their learning is statistics. Generative AI models are typically based on probability. They analyze the data to understand the likelihood of certain features appearing together. This allows them to predict what elements are most likely to come next in a sequence.

    Based on Neural Network Power, which means inspired by the human brain, artificial neural networks lie at the core of generative AI models. These complex structures can handle intricate patterns much better than traditional machine learning methods. They learn to mimic these patterns and use that knowledge to create entirely new content when given a prompt.

    The model learns the language of the data, recognizing the grammar, style, and common phrases. Then, when prompted with a starting point, it can generate new content that follows those same rules. But unlike human supervision, generative AI models can continuously learn and improve on their own, constantly refining their ability to create.

    Apart from these, generative AI can be run on a variety of models that use different mechanisms to train the AI and create outputs. These include generative adversarial networks (GANs), transformers, and Variational AutoEncoders (VAEs).

    Benefits of generative AI

    Understanding how generative AI works would be incomplete without learning about the benefits that it offers. Like any significant technological development, GenAI also opens up a world of potential. 

    • Increases productivity by automating or speeding up tasks
    • Allows people to redirect their time and energy towards more high-value tasks, improving employee productivity
    • Lowers skill or time barriers for generating content and creating creative applications
    • Helps generate data that are used to create virtual prototypes
    • Faster product development
    • Enhanced customer experience
    • It simulates or augments data to help speed up research outcomes
    • It creates synthetic data on which to train and improve other AI systems

    Applications of Generative AI

    Generative AI is a very powerful tool for streamlining the workflow of researchers, creatives, engineers, scientists, and much more. The use cases and possibilities with GenAI span all industries as well as individuals.

    It is used in various industries, including healthcare, manufacturing, software development, financial services, media and entertainment, and advertising and marketing.

    Here are the most popular generative AI applications:

    • Language: Text supports many generative AI models, with large language models (LLMs) being the most advanced of all others. LLMs are broadly used to perform tasks such as code development, translation, essay generation, and understanding genetic sequences.
    • Visual: GenAI is widely used to create and edit images, such as 3D models, avatars, videos, and graphs. It can also generate images in different styles, create realistic VR and AR visuals, design logos, and enhance or edit existing images.
    • Synthetic data: Synthetic data is invaluable for training AI models when real data is lacking, restricted, or insufficiently accurate. Generative models create synthetic data to overcome enterprise data challenges across all modalities. Through label-efficient learning, they reduce labeling costs by generating augmented training data or by learning data representations to train AI with less labeled data.
    • Automotive: In the automotive industry, generative AI aids in creating 3D models for simulations and car development. Synthetic data trains autonomous vehicles, enhancing safety, efficiency, and flexibility while reducing risk and costs.
    • Entertainment: The entertainment industry, including video games, film, animation, and VR, leverages generative AI to streamline content creation, aiding creators in enhancing their creativity and productivity.
    • Natural Sciences: Generative AI highly benefits natural sciences. In healthcare, it aids drug discovery by developing new protein sequences and automates tasks such as scribing and medical imaging. Weather forecasting creates simulations for accurate predictions and disaster preparedness, enhancing public safety and scientific readiness.

    How will generative AI contribute to business value?

    Generative AI can offer new and disruptive opportunities to grow revenue, improve productivity and efficiency, as well as provide better risk management. In the coming years, GenAI is expected to become a differentiator and a competitive advantage.

    The opportunities that generative AI brings to a business can be split into three categories:

    • Enhanced Productivity: It enhances employee productivity by assisting in drafting, editing, and summarising text, images, and media, as well as generating, translating, and verifying software code. It also improves chatbot performance, making it capable of creating diverse artifacts efficiently and at scale. In the long term, AI collaboration will distinguish employees who can innovate and refine ideas, projects, and services alongside technology, accelerating proficiency and broadening workforce capabilities. Moreover, generative AI optimizes processes by extracting valuable insights from vast content stores, transforming workflows, and unlocking previously untapped potential.
    • Better Risk Management: It improves data analysis, enhancing pattern recognition and risk identification in customer transactions and faulty software code. Moreover, GenAI can help businesses comply with sustainability regulations, mitigating the risk of stranded assets and embedding sustainability into product design and decision-making processes.
    • Increased Revenue: It will enable businesses to identify and create new business opportunities more efficiently. Recent research has shown that businesses and organizations with a higher AI maturity are more likely to gain revenue advantages.

    Which industries are most impacted by generative AI?

    Generative AI is set to impact an array of industries, including media, architecture, manufacturing, automotive, design, engineering, defence, aerospace, electronics, medical, interior, and energy industries by augmenting the core processes with AI models. Moreover, GenAI will impact marketing, corporate communications, design, and training and software engineering by augmenting the supporting processes spanning across organisations.

    According to research it is believed that by 2025, more than 30% of new drugs and materials will be systematically discovered using generative AI techniques, up from zero today. Generative AI looks promising for the pharmaceutical industry, given the opportunity to reduce costs and time in drug discovery.

    That's not all. Approximately 30% of outbound marketing messages from large businesses and organizations will be synthetically generated, up from less than 2% in 2022. However, text generators, such as GPT-3, can already be used to create marketing copy and personalized advertising.

    In the manufacturing, automotive, aerospace, and defense industries, generative design optimizes designs based on specific goals and constraints, such as performance, materials, and manufacturing methods. This accelerates the design process by providing engineers with a range of potential solutions to explore.

    How will AI impact the future of work?

    In different businesses, though not all comprises content creation of some type. Generative AI will transform jobs by creating text, images, hardware designs, music, and video. Consequently, workers will need to shift from content creation to content editing, requiring an altogether different skill set.

    The workforce's interaction with applications is expected to evolve as they become conversational, proactive, and interactive, often requiring a redesigned user experience. In the near future, generative AI models will go beyond responding to queries and start making unsolicited suggestions. Generative AI is set to increase employee productivity by imitating human thought processes to lead the process of developing strategy.

    However, this change in the workforce can vary depending on different factors, including industry, location, size, and business offerings.

    Future of GenAI use

    According to Gartner (Link), Gen AI is expected to make a very strong impact on businesses over the course of next five years. To put that into perspective, Gartner shares some statistical data to help understand the impact and integration of Gen AI across different sectors.

    • By 2025, 30% of enterprises will use AI-augmented development and testing strategies, up from 5% in 2021.
    • By 2026, generative design AI will automate 60% of the design effort for new websites and mobile apps.

    Building a career with Generative AI

    The demand for AI skills, particularly in Generative AI, is rising, but a talent shortage makes it challenging for organizations to find suitable candidates. Highly sought-after skills include ML Ops, Natural Language Processing, Java, Python, and more.

    Leading to the importance of upskilling to stay market-ready and adapt to emerging trends. Continuous learning is crucial as roles can become obsolete over time. Job seekers as well as professionals must be prepared to learn, unlearn, and relearn to remain relevant in the future. 

    Some of the popular Generative AI careers include Research Scientist, Machine Learning Engineer, Data Scientist, Computer Vision Engineer, Natural Language Processing (NLP) Engineer, Game Developer, Creative AI Artist, Autonomous Systems Engineer, AI Product Manager, AI Ethicist, and many more.

    With a variety of job roles in Generative AI and its growing impact across different sectors has made it important for job seekers and professionals to upskill in generative and stay ahead of the trend.

    Conclusion

    According to marketsandmarkets, the artificial intelligence market is witnessing a rapid growth trajectory, projecting a substantial growth value surge from approximately USD 214.6 billion in 2024 to USD 1339.1 billion by 2030. This reflects an upward trend characterized by a remarkable CAGR of 35.7% between 2024 and 2030. The rapid digital transformation across different industries, such as finance, manufacturing, healthcare, and retail, is now demanding AI solutions to increase efficiency, decision-making, and customer experience. 

    The growing demand for professionals who can offer AI solutions is also increasing.Working professionals as well as job seekers can opt for the Advanced Certification Programme in Generative AI and Prompt Engineering, an intensive course that offers the knowledge, skills and expertise required to build and deploy advanced Generative AI solutions for real-world language and vision tasks. 

    This well-designed course is offered in association with India’s leading institution Indian Institute of Science (IISc), Participants will master selecting and deploying Generative AI tools and industry-standard LLMOps (Large Language Model Operations) methodologies. The program designed and delivered by top-tier IISc Faculty, this four-month course includes live interactive sessions, industry-specific modules, campus visits, and capstone projects.

    In the era of growing technological advancements, GenAI withholds immense potential to transform the everyday operations of enterprises. Therefore, enrolling in this program can offer learners the opportunities to start a career in GenAI as well as offer professionals the ability to transform into job roles requiring GenAI applications.

    Click here for more information about this course!

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