Alex Hawkins Head of Discovery PMO and Solutions, Conduent
Damian Moran Global Operations Director, TBWA/Media Arts Lab
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This Generative AI in Business course is designed for professionals and business leaders looking to understand and leverage Generative AI to drive innovation and transformation within their organizations. It explores the strategic applications, opportunities, and challenges of Generative AI in a business context, supported by real-world case studies and projects.
Note : Module 0 - A bridge module about GenAI will also be available to learners, post enrolment,
through the Canvas LMS.
Prof. Per OlaExpertise: Generative AI and Interactive Systems for Business Applications
Designation: Professor of Interactive Systems Engineering, Department of Engineering, University of Cambridge
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Prof. JonathanExpertise: Sustainable Business Solutions and AI-Driven Efficiency
Designation: DPhil Engineering, MPhil Engineering, BSc Chemical and Process Engineering
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HenryExpertise: Generative AI and Business Transformation
World-leading expert on AI, deepfakes, and the synthetic revolution.
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This GenAI course combines several different elements to create a balanced blend of learning.
Participants will be able to learn at their own pace during the week.
You are required to dedicate 6–8 hours of flexible study time per week.
The Generative AI in Business course is ideal for
Eligibility
By the end of the course, you will be able to:
It is a simple 4-step process
Global Cohort Starts on 21st July 2025
Application Fee*
₹2,000
Program Fee₹2,00,000
Program Fee with Special TalentSprint Scholarship₹1,50,000
(*18% GST extra as applicable)
Check my eligibility for the scholarship
Special Pricing for Corporates*
*Applicable only for enterprises nominating their employees as a group
Application fee paid is non-refundable and non-transferable
Program fee is refundable, terms and conditions applied.
Modes of payment available
Interest-Based Schemes
EMI as low as ₹6,355/Month
Loan Partners
This Generative AI course provides a broad overview of the fast-moving world of generative Artificial Intelligence (AI). You’ll learn how to recognise its potential, avoid the pitfalls and apply cutting-edge generative AI in your business.
Throughout the six-week journey, you’ll learn essential principles and strategies for integrating generative AI into organisational frameworks. You will explore key areas such as evaluating AI solutions, identifying opportunities and navigating challenges and risks – all with a focus on your own business context. Drawing on practical, real-world case studies week on week, you will learn techniques that will help you to stay ahead in a fast-evolving sector.
With expert guidance from University of Cambridge tutors every step of the way, you’ll build a strong understanding of the differences between generative AI, large language models (LLMs), machine learning, neural networks and other related technologies. By the end of the course, you’ll have developed a strategic deployment plan for generative AI tailored to your organisation’s unique needs and objectives.
Whether you’re looking to lead the charge on next-generation advancements or drive AI adoption within your organisation, this course will give you the insights and tools you need to harness the full potential of generative AI.
Generative AI is a type of artificial intelligence that creates new content, like text, images, music, or data on its own. Unlike traditional AI, which follows set rules or relies heavily on training data, generative AI learns patterns from existing data and uses them to produce original, often realistic results. It's used in many areas, such as content creation, improving data, and solving business problems.
Generative AI is reshaping how organisations innovate and operate. This course is designed to equip professionals with the knowledge and tools needed to effectively apply generative AI in real-world business settings.
By the end of the course, you will be able to:
Utilising Generative AI solutions within enterprises can prove advantageous for organizations by facilitating the reduction of product development duration, enhancement of customer satisfaction, augmentation of employee efficiency, facilitation of informed decision-making processes, and optimization of operational and production expenses.
Please find more details about the program mentors here
You might find the course valuable if you are:
The Generative AI in Business certification offers learners various opportunities, such as:
Founded in 1209, the University of Cambridge is one of the world’s oldest and most prestigious institutions, renowned for its innovation, discovery, and academic excellence. With over 120 Nobel Prize winners and a legacy of influential alumni, Cambridge consistently ranks among the top universities globally. Comprising 31 autonomous colleges and over 150 departments, the university blends historic charm with cutting-edge research.
In keeping with its mission to make world-class education accessible to a global audience, Cambridge has expanded its reach through a robust online learning platform. Cambridge Online offers flexible, high-quality courses and programs developed by leading academics, designed to support learners at all stages of their careers. This digital initiative ensures that the university’s academic excellence is available worldwide anytime, anywhere.
