Prof. Vartika Srivastava brings together academic expertise in
marketing and extensive industry experience in strategy consulting.
She holds a PhD in Marketing from IIT Bombay, an MBA from IIM
Ahmedabad, and a BTech in Electrical Engineering from IIT Kharagpur.
Prof. Vartika Srivastava is Associate Professor of Marketing at IIM
Mumbai, where she also serves as Chairperson of Career Development
Services. Prior to IIM Mumbai, she held faculty position at IIT
Madras. Her research and teaching interests span Consumer Behaviour,
Marketing Analytics, Brand Management, Sales and Marketing, and
Social Media and Digital Marketing. Her research has appeared in
journals including California Management Review, Journal of
Interactive Marketing, International Journal of Consumer Studies,
Journal of Research in Interactive Marketing, International Journal
of Information Management Data Insights, and Journal of Marketing
Theory and Practice, alongside conference proceedings and book/case
publications. She has led a range of executive education and
consulting engagements across strategy, sales leadership, supply
chain, and marketing/branding for organizations including USV Pharma,
Indira IVF, AllCargo Group, Vertiv, KVIC (Government of India),
Chandi Bhandar, and American Express. She is also Co-coordinator
& Lead Faculty for the Digital Marketing & Analytics
Certification Programme.
Before moving into academia, she spent over six years as a Strategy
Consultant at Monitor Deloitte (erstwhile Monitor Group), managing
end-to-end client engagements across the automobile, pharma, FMCG,
private equity, and social sectors — working on growth strategy,
innovation, pricing, and international expansion.
She holds a Ph.D. from IIT Bombay, a PGDM from IIM Ahmedabad, and a
B.Tech in Electrical Engineering from IIT Kharagpur.
