Second Round of application closing on 29th Dec | Apply Now

Lead the Retail Revolution


Executive Programme in Integrated Retail
Management

Retail management course for professionals ready to lead
in an evolving omnichannel landscape

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  • Triple Accreditations AMBA, EQUIS,
    AACSB
  • 9 Months Monday Only
    Classes
  • 6 Days On-campus
    Learning
  • IIM Calcutta Executive Education
    Alumni Status

IIM Calcutta edge

  • FT MBA ranking 2025 #1 in India in pedagogical
    experiences
  • Member of CEMS Only indian B-School to be part of this global alliance of leading business schools, multinational companies and NGOs
  • Ranked #1 BT-MDRA best B-School 2023, Fortune India best B-School survey 2023, Open Magazine's best B-School survey 2024
  • Ranked #65 QS Global MBA rankings
  • Triple Accreditation First B-School in India to get accreditation by EQUIS, AMBA and AACSB

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Next Selection Review on 17th Nov

+91-7331112138 / +91-8341005505

The future of retail is accelerating

  • $1.6 trillion India’s retail market
    by 2030.
  • 50M+ Jobs Added in India’s retail
    sector by 2030.

Programme highlights

12-Month weekend format

100% Live faculty-led learning
with industry insights

6-day campus visit
at IIM Calcutta

Structured retail curriculum
across strategy, omnichannel, and digital retail

Capstone project
to apply learning in a real business context

IIM Calcutta certification
and executive education alumni status

Become an executive education
alumni of IIM Calcutta

  • Get an IIM Calcutta email ID after course completion
  • Access the IIM Calcutta alumni portal
  • Join a 33,000+ executive alumni network
  • Network with all IIM Calcutta Exec Ed alumni
  • Receive updates on jobs, projects, and alumni news
  • Avail 5% fee discount on other IIM Calcutta executive programs

Experience the IIM Calcutta edge

The Indian Institute of Management Calcutta was established as the first national institute for Post Graduate Studies and Research in Management by the Government of India in November 1961, in collaboration with Alfred P. Sloan School of Management (MIT), the Government of West Bengal, The Ford Foundation, and the Indian Industry. Over the years, IIM Calcutta has grown into a mature institution with a global reputation, imparting high-quality management education. It has been playing a pioneering role in professionalizing Indian management through its Post Graduate and Doctoral level Programmes, Executive Training Programmes, Research and Consulting Activities. For more information, please visit www.iimcal.ac.in.

A comprehensive curriculum for
modern retail expertise

Designed to build expertise in strategy, consumer insight, and technology-enabled
retail decision-making.

  • Perspectives on Retail Marketing
  • Telling a Unified Brand Story with Integrated Marketing Communications

  • The Evolution of Retail from Bazaars to Bots
  • Understanding Key Trends and Drivers of Retail Environment
  • Decoding Retail Formats from Hypermarkets to Pop-Ups
  • Choosing the Right Strategy: Physical vs Digital vs Phygital
  • The Rise of Omnichannel: Retail, E-tail, Social, and Beyond
  • Redefining The Future of Retail Experience with Online-Merge-Offline (OMO) Model

  • Assessing and Influencing Store Format Patronage
  • Decoding In-Store Consumer Behaviour
  • Understanding the Online Consumer Journey
  • Crafting Effective Shopper Marketing Processes
  • Leveraging Social Media to Influence Shopper
  • Making Sense of Retail Market Research and Analytics

  • Designing Smart Distribution Channels
  • Logistics and Last-Mile Delivery in Retail
  • Merchandising and Buying: Inside Channel Management
  • Measuring the Right Channel Performance Metrics

  • Choosing the Right Location: Science Meets Intuition
  • Store Layout and Design: Creating Immersive Spaces
  • Store Operations: Execution Excellence on the Ground

  • Understanding Consumer Behaviour and Creating Customer Value
  • Marketing Strategy to Differentiate in a Crowded Retail Market
  • Managing Products and Categories for Growth
  • Pricing Strategies for Profit and Perception
  • Managing Services to Create Memorable Experiences
  • Building and Managing Retail Brands

  • The Power of Retail Media: Owning the Shelf and the Screen
  • Retail Communications Mix for In-Store Commerce
  • Retail Communications Mix for E-Commerce and Quick Commerce
  • Digital Marketing for Retail

  • Predictive & Prescriptive Analytics for Retail Leaders
  • The Strategic Imperative for Digital Transformation in Retail
  • Real-Time Insights into Shopper Behaviour
  • AI in E-Commerce and Quick Commerce

  • Personalization at Scale: From Data to Delight
  • Designing Immersive Luxury Brand Experiences
  • Retail Financial Strategy & ROI: Measuring Innovation
  • Innovation in Retail Supply Chains: Building Resilience
  • Multi-platform Strategies (Digital and Social as Virtual Storefronts)

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Key learning outcomes

  • Use technology, data, and AI to make informed retail decisions
  • Build and scale omnichannel models across physical and digital environments
  • Apply store design as a strategic tool to influence behaviour and drive impact
  • Create customer-centric strategies that differentiate in competitive markets
  • Strengthen future-ready retail skills to navigate ongoing industry change

Guided by leading faculty from IIM Calcutta

Prof. Ramendra Singh Professor, Marketing,
IIM Calcutta


Expertise: Retail strategy, sales & distribution management, branding and customer engagement strategies, buyer–seller relationships and market development, rural and bottom of the pyramid (BoP) marketing


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Prof. Avinash Kumar Assistant Professor, Marketing
IIM Calcutta


Expertise: Retail strategy, branding and customer engagement in retail, shopper and buyer–seller relationship management, rural and emerging market retail models, Inclusive business practices and CSR in retail


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Ideal for:

  • Professionals from allied sectors such as FMCG, banking, fintech, logistics, or supply chain supporting or transitioning into retail roles
  • Professionals working in retail, e-commerce, or consumer-focused businesses
  • Category, merchandising, marketing, and operations professionals growing into strategic roles
  • Entrepreneurs and business owners scaling retail or D2C brands

Eligibility

  • Graduate with a minimum of 2 years of work experience
  • Minimum 50% in Graduation/Post Graduation

How do I enroll for this retail management course?

  • Apply for
    programme
  • Submit
    documents
  • Selection by
    IIM Calcutta committee
  • Join
    programme

Retail management course fee

What is my investment?*

Application fee*
₹2,500

Installments Amount* Dates
Registration fee ₹20,000 Within 48 hours registration
1st installment ₹1,00,000 Within 15 days from registration
2nd installment ₹1,20,000 April 2026
3rd installment ₹1,20,000 July 2026
Total Fee* ₹3,60,000
*18% GST extra as applicable

*Fees paid are non-refundable and non-transferable.

Special program fee for corporate nominations** **Applicable only for enterprises nominating their employees as a group

Modes of payment available

  • Internet banking
  • Credit/Debit card
  • UPI payments

Easy financing options

EMI as low as ₹15,252/Month

EMI Options

Talk to us

About TalentSprint

Frequently asked questions

Retail is no longer just about stores—it’s about creating seamless, tech-driven, omnichannel experiences powered by digital and AI. To stay competitive, businesses need professionals who can integrate strategy, operations, and customer engagement with innovation.

  • Builds profitability and resilience in a rapidly shifting landscape
  • Optimizes inventory, pricing, and promotions through digital insights
  • Strengthens brand loyalty by delivering consistent, AI-powered customer experiences

India’s retail industry is on an unprecedented growth path—valued at $1.6 trillion by 2030, and expected to create 50M+ new jobs. Professionals who upskill today will be best placed to seize tomorrow’s leadership opportunities.

  • Master omnichannel and digital-first retail strategies
  • Adapt to rising consumer expectations and tech-led disruption
  • Gain the IIM Calcutta edge to accelerate your career in a booming sector

This programme bridges strategy with technology, equipping you to lead in a digital-first, AI-powered retail environment.

  • Gain mastery across retail formats, distribution channels, strategy, communication, finance, and the use of technology, digital, and AI
  • Deep dive into the transformative role of digital and AI in reshaping the retail ecosystem
  • Hands-on learning through group work, projects, and real-world assignments
  • Apply knowledge via a Capstone Project focused on solving retail and innovation challenges

Retail today demands expertise who can think strategically and act digitally. This programme is ideal for:

  • Retail and e-commerce managers seeking leadership roles
  • Marketing, sales, and operations professionals aiming to leverage tech and AI
  • Entrepreneurs looking to scale their retail ventures through innovation and omnichannel strategies

At IIM Calcutta, you’ll learn from the best of both worlds:

  • Renowned IIM Calcutta faculty — experts in retail strategy, buyer–seller relationships, and consumer behavior
  • Industry leaders — sharing cutting-edge practices, case studies, and digital-first insights

Getting started is simple:

  • Submit your online application form and Statement of Purpose
  • Eligibility: Graduate degree + minimum 2 years of professional experience
  • Shortlisted candidates will undergo a selection process before enrollment

Retail Management Course Overview

The Executive Programme in Retail Management from IIM Calcutta is a 12-month executive retail management course designed to help professionals, entrepreneurs, and aspiring leaders advance their careers in the fast-evolving retail industry. Offered by one of India’s top B-schools with triple accreditations (AMBA, EQUIS, AACSB), this retail management certification combines live interactive sessions, case studies, assignments, quizzes, and a capstone project to deliver a comprehensive learning experience. Participants will gain expertise in building omnichannel retail strategies, designing impactful store spaces, leveraging technology, AI, and data-driven insights, and developing customer-centric approaches to succeed in today’s competitive markets. With best-in-class self-learning content and a 6-day immersive campus visit to IIM Calcutta, this executive programme in retail management ensures both academic rigor and practical exposure. Whether you’re a professional seeking to transition into retail, a practitioner aiming for leadership roles, or an entrepreneur scaling your business, this IIM retail management course provides the skills, knowledge, and executive alumni status to accelerate your growth.