Second Round of application closing on 29th Dec | Apply Now

Lead the next wave of consumer businesses


Executive Programme in Integrated Retail Management

Retail management course for working professionals
shaping growth and impact across B2C and D2C businesses

  • Triple Accreditations
  • 9 Months Executive Friendly
    Evening Classes
  • Campus Immersion Two 3 days visit
    to IIM Calcutta
  • IIM Calcutta Executive Education
    Alumni Status

IIM Calcutta edge

  • FT MBA ranking 2025 #1 in India in pedagogical
    experiences
  • Member of CEMS Only indian B-School to be part of this global alliance of leading business schools, multinational companies and NGOs
  • Ranked #1 BT-MDRA best B-School 2023, Fortune India best B-School survey 2023, Open Magazine's best B-School survey 2024
  • Ranked #65 QS Global MBA rankings

Apply now

Next Selection Review on 17th Nov

+91-7331112138 / +91-8341005505

The future of retail is accelerating

  • $1.6 Trillion India’s retail market
    by 2030.
  • 50M+ Jobs Added in India’s retail sector by 2030.
  • 75% Leaders view genAI as pivotal to growth in retail.

Programme highlights

Live-online
faculty-led learning
with industry insights

Industry relevant curriculum
across strategy, omnichannel, and digital

Capstone project
to apply learning in a real business context

IIM Calcutta certification
and executive education alumni status

9 Months executive friendly
evening classes

Campus Immersion two 3 days visit
to IIM Calcutta

Become an executive education
alumni of IIM Calcutta

  • Get an IIM Calcutta email ID after course completion
  • Access the IIM Calcutta alumni portal
  • Join a 33,000+ executive alumni network
  • Network with all IIM Calcutta Exec Ed alumni
  • Receive updates on jobs, projects, and alumni news
  • Avail 5% fee discount on other IIM Calcutta executive programs

Experience the IIM Calcutta edge

The Indian Institute of Management Calcutta was established as the first national institute for Post Graduate Studies and Research in Management by the Government of India in November 1961, in collaboration with Alfred P. Sloan School of Management (MIT), the Government of West Bengal, The Ford Foundation, and the Indian Industry. Over the years, IIM Calcutta has grown into a mature institution with a global reputation, imparting high-quality management education. It has been playing a pioneering role in professionalizing Indian management through its Post Graduate and Doctoral level Programmes, Executive Training Programmes, Research and Consulting Activities. For more information, please visit www.iimcal.ac.in.

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Comprehensive curriculum

Designed to build expertise in strategy, consumer insight, and
technology-enabled decision-making.

  • Fundamentals of Retail Marketing
  • Retailing Challenges in India
  • Fundamentals of Retail Operations

  • Retail Formats from Hypermarkets to Pop-Ups
  • The Rise of Omnichannel: Retail, E-tail, Social, and Beyond
  • Choosing the Right Strategy: Physical vs Digital vs Phygital
  • The Future of Retail Experience

  • Assessing and Influencing Store Format Patronage
  • In-Store Consumer Behaviour
  • Understanding the Digital Consumer Journey
  • Crafting Effective Shopper Marketing Processes
  • Leveraging Social Media to Influence Shopper
  • Retail Market Research and Retail Analytics

  • Logistics and Supply Chain Management in Retail
  • Operational Excellence in Retail Industry

  • Merchandising and Buying
  • Optimize product assortments
  • Sales Forecasting
  • Manage sales promotions

  • Choosing the Right Store Location
  • Store Layout and Design: Creating Immersive Spaces
  • Space Planning

  • Understanding Consumer Behaviour and Creating Customer Value
  • Marketing Strategy to Differentiate in a Crowded Retail Market
  • Managing Products and Categories for Growth
  • Pricing Strategies for Profit Maximization
  • Managing Servicescapes to Create Memorable Experiences
  • Building and Managing Retail Brands & Private Labels

  • The Power of Retail Media: Owning the Shelf and the Screen
  • Retail Communications Mix for In-Store Commerce

  • Predictive & Prescriptive Analytics for Retail Leaders
  • Digital Transformation and AI in Retail
  • Personalization at Scale: From Data to Delight
  • Designing Immersive Luxury Brand Experiences
  • Using AI for Dynamic Retail Pricing

  • Retail Financial Strategy & ROI
  • Managing Retail Metrics

  • E-Commerce & Quick commerce Strategies
  • Social commerce
  • Case Studies in Digital commerce

Apply now

Key learning outcomes

  • Leverage data, digital tools, and AI to improve pricing, inventory, merchandising, and business decisions.
  • Build and manage omnichannel retail models across stores,
    e-commerce, and digital touchpoints.
  • Design facilities and customer experiences that directly influence shopper behaviour and sales performance.
  • Create customer-centric strategies that drive differentiation, loyalty, and growth in competitive markets.

Guided by leading faculty from IIM Calcutta

Prof. Ramendra Singh Professor, Marketing,
IIM Calcutta


Expertise: Retail strategy, sales & distribution management, branding and customer engagement strategies, buyer–seller relationships and market development, rural and bottom of the pyramid (BoP) marketing


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Prof. Avinash Kumar Assistant Professor, Marketing
IIM Calcutta


Expertise: Retail strategy, branding and customer engagement in retail, shopper and buyer–seller relationship management, rural and emerging market retail models, Inclusive business practices and CSR in retail


Know More

Ideal for

  • B2C / D2C sales and marketing professionals across industries seeking deeper expertise in retail strategy and customer experience
  • Professionals working in retail, merchandising, category management, or
    e-commerce
    looking to strengthen their capabilities
  • Entrepreneurs and business owners building, scaling, or transforming retail-led products and services

Eligibility

  • Graduate with a minimum of 2 years of work experience
  • Minimum 50% in graduation / post graduation

How do I enroll for this retail management course?

  • Apply for
    programme
  • Submit
    documents
  • Selection by
    IIM Calcutta committee
  • Join
    programme

Retail management course fee

What is my investment?*

Application fee*
₹2,500

Installments Amount* Dates
Registration fee ₹20,000 Within 48 hours registration
1st installment ₹1,00,000 Within 15 days from registration
2nd installment ₹1,20,000 May 2026
3rd installment ₹1,20,000 August 2026
Total Fee* ₹3,60,000
*18% GST extra as applicable

*Fees paid are non-refundable and non-transferable.

Special program fee for corporate nominations** **Applicable only for enterprises nominating their employees as a group

Modes of payment available

  • Internet banking
  • Credit/Debit card
  • UPI payments

Easy financing options

EMI as low as ₹15,252/Month

EMI Options

Talk to us

About TalentSprint

Frequently asked questions

Retail is no longer just about stores—it’s about creating seamless, tech-driven, omnichannel experiences powered by digital and AI. To stay competitive, businesses need professionals who can integrate strategy, operations, and customer engagement with innovation.

  • Builds profitability and resilience in a rapidly shifting landscape
  • Optimizes inventory, pricing, and promotions through digital insights
  • Strengthens brand loyalty by delivering consistent, AI-powered customer experiences

India’s retail industry is on an unprecedented growth path—valued at $1.6 trillion by 2030, and expected to create 50M+ new jobs. Professionals who upskill today will be best placed to seize tomorrow’s leadership opportunities.

  • Master omnichannel and digital-first retail strategies
  • Adapt to rising consumer expectations and tech-led disruption
  • Gain the IIM Calcutta edge to accelerate your career in a booming sector

This programme bridges strategy with technology, equipping you to lead in a digital-first, AI-powered retail environment.

  • Gain mastery across retail formats, distribution channels, strategy, communication, finance, and the use of technology, digital, and AI
  • Deep dive into the transformative role of digital and AI in reshaping the retail ecosystem
  • Hands-on learning through group work, projects, and real-world assignments
  • Apply knowledge via a Capstone Project focused on solving retail and innovation challenges

Retail today demands expertise who can think strategically and act digitally. This programme is ideal for:

  • Retail and e-commerce managers seeking leadership roles
  • Marketing, sales, and operations professionals aiming to leverage tech and AI
  • Entrepreneurs looking to scale their retail ventures through innovation and omnichannel strategies

At IIM Calcutta, you’ll learn from the best of both worlds:

  • Renowned IIM Calcutta faculty — experts in retail strategy, buyer–seller relationships, and consumer behavior
  • Industry leaders — sharing cutting-edge practices, case studies, and digital-first insights

Getting started is simple:

  • Submit your online application form and Statement of Purpose
  • Eligibility: Graduate degree + minimum 2 years of professional experience
  • Shortlisted candidates will undergo a selection process before enrollment

Retail management course overview

The Executive Programme in Retail Management from IIM Calcutta is a 12-month executive retail management course designed to help professionals, entrepreneurs, and aspiring leaders advance their careers in the fast-evolving retail industry. Offered by one of India’s top B-schools with triple accreditations (AMBA, EQUIS, AACSB), this retail management certification combines live interactive sessions, case studies, assignments, quizzes, and a capstone project to deliver a comprehensive learning experience. Participants will gain expertise in building omnichannel retail strategies, designing impactful store spaces, leveraging technology, AI, and data-driven insights, and developing customer-centric approaches to succeed in today’s competitive markets. With best-in-class self-learning content and a 6-day immersive campus visit to IIM Calcutta, this executive programme in retail management ensures both academic rigor and practical exposure. Whether you’re a professional seeking to transition into retail, a practitioner aiming for leadership roles, or an entrepreneur scaling your business, this IIM retail management course provides the skills, knowledge, and executive alumni status to accelerate your growth.