Stand Out with India’s Only
Integrated Retail Management Program


Executive Programme in Integrated Retail
Management

Retail management course for aspiring professionals
looking to advance their careers

Know More

  • Triple Accreditations AMBA, EQUIS,
    AACSB
  • 9 Months Executive
    Programme
  • Live Online Sessions +
    2 Campus Visits
  • Programme Fee ₹3,60,000 + GST
  • Eligibility 2+ years
    of experience

The Retail Revolution is Here.
Get Ready to Lead it

  • $1.6 trillion
    India’s retail market
    by 2030. 1
  • 50M+ Jobs
    Added in India’s retail sector
    by 2030. 2

Admissions Open

Apply Now

+91-7331112138 / +91-8341005505

Programme Highlights

  • Learn 100% live sessions from IIM Calcutta faculty and industry experts (Mondays, 6:45 PM – 9:45 PM)
  • Gain mastery across retail formats, distribution channels, strategy, communication, finance, and the use of technology, digital, and AI
  • Deep dive into the transformative role of digital and AI in reshaping the retail ecosystem
  • Hands-on learning through group work, assignments and a capstone project.
  • Attend 2 campus immersions
    (3 days each) at IIM Calcutta for peer learning and networking
  • Earn Executive Education Alumni Status and Certification from IIM Calcutta

Who is this retail management course for?

This programme is ideal for

  • Early- to mid-career professionals in retail, e-commerce, FMCG, logistics, and related sectors.
  • Marketing, sales, and operations professionals seeking expertise in consumer behavior, pricing, and retail strategy.
  • Professionals looking to leverage technology, digital tools, and AI to drive retail growth.
  • Aspiring entrepreneurs and business owners aiming to scale retail or D2C ventures.

Eligibility

  • Graduate with a minimum of 2 years of work experience
  • Minimum 50% in Graduation/Post Graduation

Experience the IIM Calcutta Edge

The Indian Institute of Management Calcutta was established as the first national institute for Post Graduate Studies and Research in Management by the Government of India in November 1961, in collaboration with Alfred P. Sloan School of Management (MIT), the Government of West Bengal, The Ford Foundation, and the Indian Industry. Over the years, IIM Calcutta has grown into a mature institution with a global reputation, imparting high-quality management education. It has been playing a pioneering role in professionalizing Indian management through its Post Graduate and Doctoral level Programmes, Executive Training Programmes, Research and Consulting Activities. For more information, please visit www.iimcal.ac.in.

  • Triple Accreditation First B-School in India to get accreditation by EQUIS, AMBA and AACSB
  • Member of CEMS Only Indian B-School to be part of this global alliance of leading business schools, multinational companies and NGOs
  • Ranked #1 BT-MDRA Best B-School 2023, Fortune India Best B-School Survey 2023, Open Magazine's Best B-School Survey 2024
  • Ranked #1 in FT 2025
  • Ranked #65 QS Global MBA Rankings

Become an Executive Education
Alumni of IIM Calcutta

  • Get an IIM Calcutta email ID after course completion
  • Access the IIM Calcutta Alumni Portal
  • Join a 33,000+ Executive Alumni Network
  • Network with all IIM Calcutta Exec Ed alumni
  • Receive updates on jobs, projects, and alumni news
  • Avail 5% fee discount on other IIM Calcutta executive programs

Programme Curriculum

Designed by IIM Calcutta faculty, the curriculum empowers professionals with expertise in
retail strategy, consumer insights, and technology-driven decision-making.

  • Fundamentals of Retail Marketing
  • Retailing Challenges in India
  • Fundamentals of Retail Operations

  • Retail Formats from Hypermarkets to Pop-Ups
  • The Rise of Omnichannel: Retail, E-tail, Social, and Beyond
  • Choosing the Right Strategy: Physical vs Digital vs Phygital
  • The Future of Retail Experience

  • Assessing and Influencing Store Format Patronage
  • In-Store Consumer Behaviour
  • Understanding the Digital Consumer Journey
  • Crafting Effective Shopper Marketing Processes
  • Leveraging Social Media to Influence Shopper
  • Retail Market Research and Retail Analytics

  • Logistics and Supply Chain Management in Retail
  • Operational Excellence in Retail Industry

  • Merchandising and Buying
  • Optimize product assortments
  • Sales Forecasting
  • Manage sales promotions

  • Choosing the Right Store Location
  • Store Layout and Design: Creating Immersive Spaces
  • Space Planning

  • Understanding Consumer Behaviour and Creating Customer Value
  • Marketing Strategy to Differentiate in a Crowded Retail Market
  • Managing Products and Categories for Growth
  • Pricing Strategies for Profit Maximization
  • Managing Servicescapes to Create Memorable Experiences
  • Building and Managing Retail Brands & Private Labels

  • The Power of Retail Media: Owning the Shelf and the Screen
  • Retail Communications Mix for In-Store Commerce

  • Predictive & Prescriptive Analytics for Retail Leaders
  • Digital Transformation and AI in Retail
  • Personalization at Scale: From Data to Delight
  • Designing Immersive Luxury Brand Experiences
  • Using AI for Dynamic Retail Pricing

  • Retail Financial Strategy & ROI
  • Managing Retail Metrics

  • E-Commerce & Quick commerce Strategies
  • Social commerce
  • Case Studies in Digital commerce

Key learning outcomes from the retail management course

  • Leverage technology, data & AI for smarter retail decisions
  • Build omnichannel growth across physical, digital, and phygital retail
  • Make store design as a strategy for impactful retail spaces
  • Develop customer-centric strategies to stand out in crowded markets
  • Hone future-ready skills for a changing retail landscape

Programme Faculty

Prof. Ramendra Singh Professor, Marketing,
IIM Calcutta


Expertise: Retail strategy, sales & distribution management, branding and customer engagement strategies, buyer-seller relationships and market development, rural and bottom of the pyramid (BoP) marketing.

Professor Ramendra Singh is a Professor in Marketing at IIM Calcutta, combining academic depth with rich industry experience in retail and market development.


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Prof. Avinash Kumar Assistant Professor, Marketing
IIM Calcutta


Expertise: Retail strategy, branding and customer engagement in retail, shopper and buyer-seller relationship management, rural and emerging market retail models, Inclusive business practices and CSR in retail.

Dr. Avinash Kumar is an Assistant Professor of Marketing at IIM Calcutta.


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Retail Management Course Fee

What is My Investment?*

Application Fee*
₹2,500

Installments Amount* Dates
Registration fee ₹20,000 Within 48 hours registration
1st Installment ₹1,00,000 Within 15 days from registration
2nd Installment ₹1,20,000 April 2026
3rd Installment ₹1,20,000 July 2026
Total Fee* ₹3,60,000
*18% GST extra as applicable

*Fees paid are non-refundable and non-transferable.

Special Program Fee for Corporate Nominations** **Applicable only for enterprises nominating their employees as a group

Modes of payment available

  • Internet Banking
  • Credit/Debit Card
  • UPI Payments

Easy Financing Options

EMI as low as ₹15,252/Month

EMI Options

Talk to Us

How do I enroll for this retail management course?

  • Apply for
    programme
  • Submit
    documents
  • Selection by
    IIM Calcutta Committee
  • Join
    programme

About TalentSprint

Frequently Asked Questions

Retail is no longer just about stores—it’s about creating seamless, tech-driven, omnichannel experiences powered by digital and AI. To stay competitive, businesses need professionals who can integrate strategy, operations, and customer engagement with innovation.

  • Builds profitability and resilience in a rapidly shifting landscape
  • Optimizes inventory, pricing, and promotions through digital insights
  • Strengthens brand loyalty by delivering consistent, AI-powered customer experiences

India’s retail industry is on an unprecedented growth path—valued at $1.6 trillion by 2030, and expected to create 50M+ new jobs. Professionals who upskill today will be best placed to seize tomorrow’s leadership opportunities.

  • Master omnichannel and digital-first retail strategies
  • Adapt to rising consumer expectations and tech-led disruption
  • Gain the IIM Calcutta edge to accelerate your career in a booming sector

This programme bridges strategy with technology, equipping you to lead in a digital-first, AI-powered retail environment.

  • Gain mastery across retail formats, distribution channels, strategy, communication, finance, and the use of technology, digital, and AI
  • Deep dive into the transformative role of digital and AI in reshaping the retail ecosystem
  • Hands-on learning through group work, projects, and real-world assignments
  • Apply knowledge via a Capstone Project focused on solving retail and innovation challenges

Retail today demands expertise who can think strategically and act digitally. This programme is ideal for:

  • Retail and e-commerce managers seeking leadership roles
  • Marketing, sales, and operations professionals aiming to leverage tech and AI
  • Entrepreneurs looking to scale their retail ventures through innovation and omnichannel strategies

At IIM Calcutta, you’ll learn from the best of both worlds:

  • Renowned IIM Calcutta faculty — experts in retail strategy, buyer–seller relationships, and consumer behavior
  • Industry leaders — sharing cutting-edge practices, case studies, and digital-first insights

Getting started is simple:

  • Submit your online application form and Statement of Purpose
  • Eligibility: Graduate degree + minimum 2 years of professional experience
  • Shortlisted candidates will undergo a selection process before enrollment

Retail Management Course Overview

The Executive Programme in Retail Management from IIM Calcutta is a 12-month executive retail management course designed to help professionals, entrepreneurs, and aspiring leaders advance their careers in the fast-evolving retail industry. Offered by one of India’s top B-schools with triple accreditations (AMBA, EQUIS, AACSB), this retail management certification combines live interactive sessions, case studies, assignments, quizzes, and a capstone project to deliver a comprehensive learning experience. Participants will gain expertise in building omnichannel retail strategies, designing impactful store spaces, leveraging technology, AI, and data-driven insights, and developing customer-centric approaches to succeed in today’s competitive markets. With best-in-class self-learning content and a 6-day immersive campus visit to IIM Calcutta, this executive programme in retail management ensures both academic rigor and practical exposure. Whether you’re a professional seeking to transition into retail, a practitioner aiming for leadership roles, or an entrepreneur scaling your business, this IIM retail management course provides the skills, knowledge, and executive alumni status to accelerate your growth.