The Siloed Past
The Collaborative Present
IIM Lucknow Advantage Get certified by IIM Lucknow, accredited by AMBA & AACSB, and a Top-10 NIRF B-School
Experiential Learning Leverage distinctive pedagogy of lectures, real-life case studies, quizzes, projects, simulations and assignments.
Accomplished Faculty Learn from IIM Lucknow Faculty and industry leaders in future powered management framework and best practices
IIM Lucknow's Executive Programme in Sales and Marketing empowers professionals to excel in today's dynamic business landscape. This intensive 10-month program equips participants with the necessary skills through interactive sessions, practical learning experiences, and capstone projects. It addresses the critical needs of sales and marketing professionals, focusing on strategies to retain customers profitably, acquire new ones, expand markets, and leverage technology and digital media for growth.
As one of the leading online sales and marketing courses, the program delves into the roles and responsibilities of sales and marketing managers, equipping participants to design and develop effective channels within the current business realm. This sales and marketing course provides flexibility for professionals. Upon completion, participants receive a certification from IIM Lucknow, making it an ideal course for sales and marketing professionals seeking to advance their careers.
This module has been designed on workshop format for active participation covering:
The programme will be delivered on TalentSprint’s digital platform ipearl.ai
You will learn from a dynamic IIML faculty group, all with academic and research credentials
from esteemed educational institutions.
Research Expertise: Marketing, Consumer Behaviour Influencers, Tourism and Destination Selection
Dr. Devashish Das Gupta, a marketing professor at IIM Lucknow since 2004, has over 30 years of combined industry and academic experience.
Prior to his academic career, Prof. Das Gupta honed his skills in product management and retail strategy at Grasim Industries Limited's Textiles Division.
Know More Research Expertise: BOP & Rural Markets, Small Retailrs, Wholesale
Prof. Rajesh K Aithal has been affiliated with the Marketing area at IIM Lucknow since 2006 and currently holds the position of professor. He is also a fellow from the Institute of Rural Management Anand (IRMA).
His teaching expertise lies in courses like Sales & Distribution and BOP (Base of the Pyramid) & Rural Markets.
Know MoreYes if you:
You are eligible if you have:
*Internships and training experience will not be considered as full-time work experience. However, in case of any exceptions, the candidate may submit an SOP for the consideration of PDs.
Application Fee
₹2,000
Installments | Amount* | Dates |
---|---|---|
Registration fee | ₹20000 | Within 24 hours of selection |
1st Installment | ₹80,000 | Within 15 days from Registration |
2nd Installment | ₹1,00,000 | 6th Feb 2025 |
3rd Installment | ₹1,00,000 | 6th April 2025 |
Total Programme Fee | ₹3,00,000 |
Special Pricing for
Corporates
*Includes 5 days of Campus Visit
Fees paid are non-refundable and non-transferable.
#Executive Alumni Fees (Optional): ₹10,000 + GST (To be paid after completion of the programme)
Modes of payment available
9 Month 0% Interest Scheme / Interest-Based Schemes
EMI as low as ₹9,440/Month
Loan Partners
Enrolment Process for Sales and Marketing Course
*Scanned copies to be submitted within 7 days i) Education Certificate ii) Experience Letter/Latest Pay Slip
**Selection for the programme will be done by IIM Lucknow and is strictly based on the education, work experience, and motivation of the participants.
The Indian Institute of Management Lucknow (IIML) is the fourth in the prestigious IIM family of management schools to be established in India. Envisioned and initiated by the first Prime Minister of India – Pandit Jawaharlal Nehru, the institute was established in the year 1984. Since then, IIML has touched a million lives, shaping its students into value-driven leaders, managers, and global players. The institute is involved in the creation, dissemination, and application of management knowledge and practice. With 7 CoEs and forging a partnership with 30+ institutions across 5 continents, IIML offers an ideal setup conducive to learning, accessibility, and excellence. In 2005, IIML expanded its area of influence in the realm of management education by becoming the first IIM to set up a satellite campus exclusively for Executive Education at Noida (Delhi NCR region). Know more
The sales & marketing landscape is constantly evolving, driven by technology, changing customer behaviour, and emerging competition. This programme provides the tools and knowledge you need to:
This programme ensures you possess the expertise and adaptability to thrive in the ever-changing world of sales & marketing.
This programme equips you with the skills and strategic expertise sought after for senior sales & marketing roles. Here's how it prepares you for the next level:
The IIM Lucknow Executive Programme in Sales and Marketing distinguishes itself through a combination of factors that make it a superior choice for professionals seeking to enhance their skill set:
Consider this programme an investment in future-proofing your sales & marketing career and to accelerate your careers, especially towards leadership positions. Here's how it equips you for the climb:
Upon completion of the programme, participants can expect the following outcomes:
Overall, the program equips participants with a holistic skillset, enabling you to lead sales and marketing initiatives, drive innovation, and achieve sustained business success in the digital age.