IIM Calcutta and TalentSprint’s AI-Powered Marketing Programme alumni shared how the programme equips them with capabilities. How did the programme impact their careers? Why do professionals trust this programme? And much more.
Marketers can leverage AI’s power in making decisions on campaigns, budgets, channels, identifying opportunities, creating marketing USP and more. In an interactive session hosted by ET BRANDEQUITY.com, experts shared some exciting insights on this.
The distance between the customer and the marketer has been shrunk marvelously with Artificial Intelligence (AI) — enter the new world of precision, impact, and customer intimacy. Of all the industries and business functions that have leveraged the power of Artificial Intelligence (AI), perhaps, the most interesting one is the sphere of Marketing. Marketers could not have imagined that Artificial Intelligence (AI) would be such a big boon to them and would wipe away so many of their troubles.