Executive-Friendly Programme | High Impact Format | 6 Months Programme |
To be successful as a Digital Product Manager, one should have a combination of technical and business skills. They should have a deep understanding of technology and user experience design, as well as knowledge of marketing, sales, and business strategy. Strong communication and project management skills are also essential to effectively lead cross-functional teams and ensure successful product development.
Advanced Course in Digital Product Management by IIM Udaipur is a 6-month executive programme designed for professionals with at least 2 years of experience in product management or 5+ years in business and who are keen to develop their careers as product managers. The course provides the participants with an opportunity to learn state-of-the-art real-world curriculum from the distinguished faculty of IIM Udaipur, and their peers in a collaborative, supportive, and thriving academic environment. This high-impact format of the programme is perfected to transform professionals into product managers who can create or manage future-forward products with relevant data-driven decision-making skills. Participants will also get an opportunity to network with the faculty of IIM Udaipur and their fellow peers during campus immersion.
IIM Udaipur, a second-generation IIM, is one of the fastest-growing management schools in the country. It was set up by the Indian Government in 2011. Taking the legacy of older IIMs forward, IIMU aspires to set new benchmarks in management education by combining excellence in teaching and research. IIMU is committed to becoming a globally recognised management school by 2030 and is inevitably driving in that direction. With an accomplished faculty, a flourishing research ecosystem, and success in attracting the best minds in the country, IIMU is championing its core values of excellence and integrity. Know More
Designed by IIM Udaipur expert faculty, this industry vetted curriculum includes topics centric to
modern product management practices and frameworks.
Learning Outcomes from the Foundational Modules : The foundational modules are in Marketing and Analytics. These provide the basic understanding for participants to understand the business’ big picture and how Marketing and other functions inter-relate in the organisation. Analytics prepares the participants to deal with large and complex data-sets, which need to be analysed in the context of the business requirements.
Learning Outcomes from the Transitional Modules : Agile, Design Thinking and Multisided Platform Business Models are modules that enable the participants to understand the impact of speed, scale and technology and develop their perspectives on managing scenarios in a fast changing context. Agile exposes the participants to the ways in which activities and processes can be managed in a changing business contexts. Design Thinking gives the framework to approach a solution for new or unprecedented problem/scenario. Multisided Platform Business model exposes the participants to platform business models and within that the role of a product manager.
Learning Outcomes from the Strategic Modules : Having understood the concepts of product management and data and with the exposure to concepts of speed-of-change, the advance modules get deeper into how the capabilities can be developed to thrive in the role of a product manager. How to conceptualise a value proposition, how to exploit business value from patterns that emerge through data. Participants will be able to understand the big picture concept and develop their capabilities in product management area to deal with the business challenges.
Note: LIVE Online Sessions will be held on Saturdays and Sundays from 3.00 PM to 6.00 PM
*Terms & Conditions apply
On successful completion of this program, you will be able to
Learn from the experts working at the forefront of cutting-edge research and technology in Product Management.
Assistant Professor of Marketing and Chairperson, Research & Development Committee at IIM Udaipur
Areas of Expertise: Marketing, New Business Development, and General ManagementKnow More
In-Charge, Centre for Digital Enterprises (CDE), IIM Udaipur
Areas of Expertise: Customer Experience Management, Marketing, Data Analytics, Digital TransformationKnow More
Prior knowledge of products or customer management and/or statistics would be an advantage for applicants.
Aspirants can apply for exemption from eligibility criteria by submitting a request along with SOP (Statement of Purpose) to the selection committee.
*Scanned copies to be submitted within 7 days
i) Education Certificate
ii) Experience Letter/Latest Pay Slip
**Selection for the programme will be done by IIM Udaipur and is strictly based on the education, work experience, and motivation of the participants.
Class Start - August 20, 2023
One time application fee is ₹2,000
As companies navigate the digital world, every business function gets complex, as does the product management role.
A product manager is at the centre of all those functions touching a product - design, engineering, sales, marketing, customer success, operations, finance, and more. They influence every aspect of what gets built, how it gets made, and its launch.
Unlike their past role, which was mainly focused on execution task, a product manager is expected to wear a collaborator’s hat, aligning diverse functions to work together and drive the product’s success.
In this digital era, the role of a product manager has evolved due to the growing significance of data in decision-making, increased customer and design focus, and new-age software-development methodologies. Unlike traditional product managers, who primarily focus on execution and on-time delivery of projects, today’s product manager is increasingly the mini-CEO of the product.
Today’s product managers must recognize the user and buyer personas and create unique value propositions for each. Identify, evaluate, and respond to crucial product analytics. They must use a broad knowledge base to make trade-off decisions and unite cross-functional teams, ensuring alignment between diverse functions. Further, product management is viewed as the new training ground for leadership roles.
Some of the CEOs of big corporations started their careers with product management - Sundar Pichai of Google, Satya Nadella of Microsoft, Marissa Mayer of Yahoo, and Indra Nooyi of PepsiCo. They lead teams by guiding products from planning to development to launch and beyond. This managerial experience of theirs became valuable to climb career-high roles eventually.
The Advanced Programme in Digital Product Management equips professionals with the capabilities to adopt agile product management practices and frameworks and build products that meet the needs of today’s users.
The programme is best suited for