#5 amongst IIMs"In a rapidly changing digital landscape, empowering professionals with the cutting edge expertise to stay ahead on the knowledge curve is the cornerstone of our mission at IIM Udaipur"
Prof. Ashok Banerjee
Director, IIM Udaipur
"Product Management Jobs are estimated to be increased by 30% - 40%"
Designed for professionals to prepare for product leadership roles.
IIM Udaipur, a second-generation IIM, is one of the fastest-growing management schools in the country. It was set up by the Indian Government in 2011. Taking the legacy of older IIMs forward, IIMU aspires to set new benchmarks in management education by combining excellence in teaching and research. IIMU is committed to becoming a globally recognised management school by 2030 and is inevitably driving in that direction. With an accomplished faculty, a flourishing research ecosystem, and success in attracting the best minds in the country, IIMU is championing its core values of excellence and integrity. Know More
Designed by IIM Udaipur expert faculty, this industry vetted curriculum includes topics centric to
modern product management practices and frameworks.
Business Analytics covering Probability, Regression, A/B Testing, Statistical Machine Learning, CART, Random Forest, Clustering, Unsupervised Learning.
The foundational modules are in Marketing and Analytics. These provide the basic understanding for participants to understand the business’ big picture and how Marketing and other functions inter-relate in the organisation. Analytics prepares the participants to deal with large and complex data-sets, which need to be analysed in the context of the business requirements.
Agile, Design Thinking and Multisided Platform Business Models are modules that enable the participants to understand the impact of speed, scale and technology and develop their perspectives on managing scenarios in a fast changing context. Agile exposes the participants to the ways in which activities and processes can be managed in a changing business contexts. Design Thinking gives the framework to approach a solution for new or unprecedented problem/scenario. Multisided Platform Business model exposes the participants to platform business models and within that the role of a product manager.
Having understood the concepts of product management and data and with the exposure to concepts of speed-of-change, the advance modules get deeper into how the capabilities can be developed to thrive in the role of a product manager. How to conceptualise a value proposition, how to exploit business value from patterns that emerge through data. Participants will be able to understand the big picture concept and develop their capabilities in product management area to deal with the business challenges.
Note: LIVE Online Sessions will be held on Saturdays and Sundays from 3.00 PM to 6.00 PM
Learn from the experts working at the forefront of cutting-edge research and technology in Product Management.
Prof. Ashish S. GalandeAreas of Expertise: Marketing, New Business Development, and General Management
Know More
Dr. Y Shekar Areas of Expertise: Customer Experience Management, Marketing, Data Analytics, Digital Transformation
Know MoreUpon successful completion, participants receive the esteemed certification from IIM Udaipur and executive alumni status. This certification equips individuals to:
Prior knowledge of products or customer management and/or statistics would be an advantage for applicants.
Aspirants can apply for exemption from eligibility criteria by submitting a request along with SOP (Statement of Purpose) to the selection committee.
Application Fee*
₹2,000
| Installments | Amount* | Dates |
|---|---|---|
| Registration fee | ₹20000 | Within 24 Hours of receiving the selection email |
| 1st Installment | ₹46000 | Within 15 days from the date of registration |
| 2nd Installment | ₹66000 | 1 June 2024 |
| 3rd Installment | ₹68000 | 1 Aug 2024 |
| Total Programme Fee | ₹2,00,000 |
Special
Pricing for Corporates
Programme fee is inclusive of the campus visit fee.
Fees paid are non-refundable and non-transferable.
Scholarship benefit of 10% will be provided on the programme fee for
IIM Udaipur
Alumni.
12 Month 0% Interest Scheme / Interest-Based Schemes
EMI as low as ₹6,700/Month
Loan Partners
Modes of payment available
As companies navigate the digital world, every business function gets complex, as does the product management role.
A product manager is at the centre of all those functions touching a product - design, engineering, sales, marketing, customer success, operations, finance, and more. They influence every aspect of what gets built, how it gets made, and its launch.
Unlike their past role, which was mainly focused on execution task, a product manager is expected to wear a collaborator’s hat, aligning diverse functions to work together and drive the product’s success.
In this digital era, the role of a product manager has evolved due to the growing significance of data in decision-making, increased customer and design focus, and new-age software-development methodologies. Unlike traditional product managers, who primarily focus on execution and on-time delivery of projects, today’s product manager is increasingly the mini-CEO of the product.
Today’s product managers must recognize the user and buyer personas and create unique value propositions for each. Identify, evaluate, and respond to crucial product analytics. They must use a broad knowledge base to make trade-off decisions and unite cross-functional teams, ensuring alignment between diverse functions. Further, product management is viewed as the new training ground for leadership roles.
Some of the CEOs of big corporations started their careers with product management - Sundar Pichai of Google, Satya Nadella of Microsoft, Marissa Mayer of Yahoo, and Indra Nooyi of PepsiCo. They lead teams by guiding products from planning to development to launch and beyond. This managerial experience of theirs became valuable to climb career-high roles eventually.
The Advanced Programme in Digital Product Management equips professionals with the capabilities to adopt agile product management practices and frameworks and build products that meet the needs of today’s users.
The programme is best suited for
Assistant Professor of Marketing and Chairperson, Research & Development Committee at IIM Udaipur
In-Charge, Centre for Digital Enterprises (CDE), IIM Udaipur
